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Hentons Crowned Brand of the Year at Yorkshire Accountancy Awards 2024

March 6, 2024

Hentons, a leading national accounting and advisory firm, has secured the prestigious Brand of the Year Award at the Yorkshire Accountancy Awards 2024. The company was also shortlisted for Mid-Tier Firm of the Year, and the Corporate Finance Service Award.

The Yorkshire Accountancy Awards recognise outstanding contributions and exceptional achievements within the accounting industry in Yorkshire, celebrating organisations that demonstrate exemplary performance, client satisfaction, and industry leadership.

In early 2022, a rebranding initiative, involving over 70% of the team, was pivotal in reshaping Hentons’ brand identity, culture, and core values. Making the shift towards a more values-led brand, Hentons’ rebrand emphasises exceptional service, proactivity, and leveraging its team’s strength for optimal solutions. The firm prioritises a personalised approach to client interactions, embracing both local and national connections for new opportunities. Hentons’ core values include: confidence, trust, dynamism, connections, people.

Olly Dixon, Client Services and Marketing Manager at Hentons said, “We are delighted to have received the Brand of the Year Award at this year’s Yorkshire Accountancy Awards. It validates everything we have done over the last two years, since launching our new brand. We have worked hard to communicate our brand so that it fully reflects our DNA, placing our values and people at the centre of everything we do.”

He added “The last year has seen us encourage greater engagement, from the wider firm, with our marketing and brand initiatives to deliver a unified brand message. Our commitment to excellence and innovation fuels our long-term strategic planning and ensures the quality of our delivery, leading to tangible and impactful results.”

“At Hentons, we are dedicated to providing our clients with exceptional service at every touchpoint.” said Peter Watson, Managing Director at Hentons, “And this award recognises that we effectively showcase a brand message and is a testament to the hard work and dedication of our team, many of whom were involved in the workshops that were the genesis of the brand identity and values.”.

The judges valued that Hentons trained their staff to raise brand awareness and used a wide variety of techniques to push their marketing, rather than just relying on one solution.

The recognition as Brand of the Year reflects Hentons’ commitment to nurturing meaningful connections, delivering impactful marketing campaigns, and upholding a strong and cohesive brand identity. The award-winning campaign initiated by Hentons aimed at unifying and strengthening the firm’s brand messaging while increasing buy-in to marketing activities within the organisation.

Hentons’ success at the Yorkshire Accountancy Awards is evidence of the firm’s dedication to client service, innovation, and excellence. As Hentons continues to grow within the industry, the Brand of the Year Award stands as proof of the firm’s continuous dedication to showcasing its people-centric approach to exceptional delivery.

The entire Hentons team is honoured to receive this respected accolade and remains dedicated to delivering excellent service, encouraging innovation, and driving positive change in the accounting and advisory landscape.

Peter Watson

Peter, our Partner at Hentons, joined during a period of rapid growth. He’s been instrumental to our operational setup, IT platform, and five successful acquisitions.

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