Investment Planning

Everybody has a different view on investment risk so it is vital that we understand your personal views, how this has been formed based on your previous experiences, and also what risks you can afford to take.

When considering appropriate investment strategies for our clients our approach is guided primarily through our core investment philosophy. This is based on academic research and can be summarised as follows:


Markets work

Capital markets do a good job of fairly pricing all available information and investor expectations.


Diversification is key

A comprehensive, global asset allocation will reduce risk.


Risk and return are related

The compensation for taking on increased levels of risk is the potential to earn greater returns.



Maintain perspective and long term discipline.